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What does silence cost?
The free tool

Count the bookings
you never saw.

Adjust the sliders to match your business. The result is an estimate of what slow replies cost you per season — and what instant answers are worth.

Your season

Assumption: half of overnight questions are lost to competitors who reply faster. Cost side uses the Season-Ready setup (€590) plus the Care Plan (€129/mo) for your season length. Estimates, not promises — your demo will tell you more.

Revenue lost to silence, per season
€0
AuroraReply cost, full season
€0
Return on every euro
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Why this matters

Overnight replies decide bookings.

Tourism guests plan across time zones: a traveller in Tokyo or New York is comparing Lapland operators while Finland sleeps. Research on lead response consistently shows the first business to answer wins a large share of bookings — speed matters more than price for first contact. An AI assistant doesn't replace your service; it makes sure the conversation starts with you instead of a faster competitor.

How does the calculator estimate my loss?

Overnight questions per night × the share who would book when answered instantly × an assumed 50% lost to slow replies × your average booking value × season length. The cost side uses our Season-Ready setup (€590) plus the Care Plan (€129/month) for your season. All inputs are adjustable — it's an estimate to frame the decision, not a promise.

What counts as an "overnight question"?

Any guest message arriving when nobody can reply within minutes: website forms and chats at night, weekends, busy tour hours. For many operators that's most messages — check your inbox timestamps for a quick reality check.

Is the result realistic?

It depends on your inputs, so use your real numbers. The free demo is the honest next step: it shows actual guest questions answered with your actual content before you pay anything.

Numbers are nice. Proof is better.

Talk to the live demo assistant — ask it the same questions your guests ask you.

Try the live demo